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Shopping Cart Abandonment: A crucial role of email marketing
Email is not just all about sending your weekly email campaigns to customers. It can also play a big role in improving conversions on your website too. One major benefit to retailers, is the ability to...
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What to look for in an ESP’s API
Increasingly as Email Marketers get more sophisticated and look to push more data into their ESP, trigger emails and download reporting into their own systems, they need an API to achieve this. API...
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Streamlining the Email Production Process
One of the major ways to increase revenue from email marketing is simply to send more good quality emails. However that is not exactly easy for most clients with limited resources. However, there are...
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Is it Time to Refresh Your Email Marketing Strategy?
How do you know if it’s time to refresh your email marketing strategy? Maybe you are seeing a decline in open rates or response plateau? Perhaps offers that used to work well are no longer as...
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Labour Leadership Ballot – Where did the email votes go missing?
You may have heard there is a leadership ballot going on right now for the next leader of the Labour party. It seems there has been a number of areas of controversy surrounding the vote, the latest...
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